Case Study

BtrendyPerformance-driven Meta Ads strategy delivering 3.2x ROAS and low-cost customer acquisition for ethnic fashion.

Year2025

CategoryPerformance Meta Ads & Social Commerce

IndustryE-Commerce Fashion

ClientBtrendy

ProjectDescription

Btrendy is a Bangladesh-based online fashion brand specializing in authentic Pakistani women's wear, driving sales primarily through Facebook, Instagram, and Messenger.

The Challenge

Problem

Selling premium ethnic fashion exclusively online requires overcoming fabric trust issues, fierce price competition, and rising Meta ad costs.

Problem 1

ROAS Compression

Rising ad auction costs were eroding profitability, with initial returns hovering near break-even (1.5x ROAS).

Problem 2

Fabric & Quality Skepticism

Online fashion buyers are hesitant without touching fabric; static images failed to show fine embroidery and drape.

Problem 3

Checkout Abandonment

Shoppers in South Asia prefer conversational Messenger closing over traditional website checkouts.

Challenge Visual Context

Strategic Execution System

The Execution

Solution

We built a hyper-targeted Messenger sales funnel paired with tactile video showcases and rapid creative testing.

Solution 1

Conversation-First Meta Funnel

Optimized click-to-Messenger campaigns with automated prompt flows, yielding 1,450+ high-intent buyer chats at $0.09–$0.16 CPL.

Solution 2

Tactile Video Creatives

Showcased fabric movement, unboxing, embroidery close-ups, and customer try-ons to remove buying doubts.

Solution 3

Dynamic Audience Scaling (3.2x ROAS)

Tested broad lookalikes and purchase intent clusters, scaling monthly sales profitably with a 3.2x ROAS.

Visual Identity

Style Guide& Component

Sophisticated editorial typography and subtle metallic accents highlighting premium textiles.

01 // Color Tokens

Harmonious Color Architecture

Onyx Black

#121212

Luxury backdrop ensuring apparel colors pop true-to-life

Champagne Gold

#D4AF37

Festive elegance, premium authenticity & prestige

Blush Rose

#E8B4B8

Feminine delicacy, seasonal collections & soft accents

Soft Alabaster

#F9F9F9

Clean text contrast for promo badges and size charts

02 // Typography System

Typographic Hierarchy

Playfair DisplayCollection Names & Festive Titles

Editorial haute couture elegance

Inter SansPricing, Fabrics & Messenger CTA

Crisp conversion legibility

Design Tokens in Production

✦ Component & Collateral Suite

Creative Architecture

Execution& Architecture

Translating strategic ambition into structured, repeatable creative output.

System Architecture & Delivery

Workflow Scenario

Every new collection drop was paired with 4 creative angles: lifestyle video, fabric macro detail, customer unboxing, and pricing urgency carousel. Winning creatives were scaled into automated Messenger conversation funnels with same-day closing scripts.

01Collection Shoot & Macro Video Capture

02Creative Angle Variation & Meta Ad Setup

03Messenger Automation Scripting & Response Optimization

04Bid Strategy Optimization & Profitable Scaling to 3.2x ROAS

Measurable Impact

TheResult

Btrendy achieved sustainable e-commerce dominance, driving 1,450+ qualified sales conversations, scaling ROAS from 1.5x to 3.2x, and establishing a loyal repeat-buyer base.

1.5x → 3.2x

ROAS Growth

$0.09 – $0.16

Cost per Messaging

1,450+

Messaging Conversations

415K+

Facebook Reach

436K+

Content Views

2.9%

Average CTR (All)