Campaign Performance & Key Results
1.5x → 3.2x
ROAS Growth
$0.09 – $0.16
Cost per Messaging
1,450+
Messaging Conversations
415K+
Facebook Reach
436K+
Content Views
2.9%
Average CTR (All)
$0.06
Average CPC
6,800+
Outbound Clicks
About the Client
Btrendy is a Bangladesh-based online fashion brand specializing in authentic Pakistani women's wear, driving sales primarily through Facebook, Instagram, and Messenger.
The Challenge
Btrendy wanted to scale online sales while maintaining a profitable return on ad spend and keeping customer acquisition costs consistently low in a highly competitive fashion market.
Our Solution
Paper & Pixel developed a performance-driven Meta Ads strategy supported by high-converting creatives, continuous audience testing, and campaign optimization to maximize sales and profitability.
Business Impact
Transformed Btrendy's digital advertising into a scalable sales engine—scaling ROAS from 1.5x to 3.2x, acquiring 1,450+ messaging conversations at $0.09–$0.16 CPL, and driving consistent monthly sales.
Key Highlights
Services Delivered
- Meta Performance Marketing
- Conversion & Messaging Campaigns
- Facebook & Instagram Management
- Creative Design
- Product Launch Campaigns
- Audience Research
- Campaign Scaling
- Performance Reporting