Campaign Performance & Key Results
44 → 4,992
Facebook Followers
608.5K+
Total Reach
1.9M+
Video Views
6.4K+
Content Interactions
1,103+
Qualified Leads
$0.57
Cost Per Lead (CPL)
2.8%
Link CTR
$0.09
Cost Per Click (CPC)
$2.45
Average CPM
16%
Lead Conversion Rate
About the Client
Spirit Overseas Education is a Bangladesh-based overseas education consultancy helping students achieve their dream of studying abroad through personalized admission and visa guidance.
The Challenge
The client wanted to establish a stronger online presence, increase brand awareness, and generate a consistent flow of qualified student enquiries through social media.
Our Solution
Paper & Pixel developed and executed a full-funnel digital marketing strategy combining organic content with performance marketing. By combining engaging educational content with data-driven Meta advertising, we transformed the client's social media into a scalable lead generation channel while significantly increasing brand visibility.
Business Impact
Within the first two months, Spirit Overseas Education evolved from a relatively inactive Facebook page into a high-performing education brand. We generated 1,100+ qualified student leads, reached over 608K people, achieved 1.9M+ video views, and built a sustainable digital marketing system that continues to drive consistent business growth.
Key Highlights
Services Delivered
- Social Media Strategy & Content Planning
- Facebook & Instagram Management
- Graphic Design & Motion Creatives
- Reels & Promotional Video Production
- AI-Generated Marketing Videos
- Meta Lead Generation Campaigns
- Community Management
- Campaign Optimization & Performance Reporting