Home›Projects›Spirit Overseas Education

Case Study

Spirit Overseas EducationFull-funnel digital marketing strategy combining organic growth with high-converting Meta advertising.

Year2025

CategoryPerformance Marketing & Social Media

IndustryOverseas Education Consultancy

ClientSpirit Overseas Education

ProjectDescription

Spirit Overseas Education is a Bangladesh-based overseas education consultancy helping students achieve their dream of studying abroad through personalized admission and visa guidance. By transforming their digital channels, we turned cold traffic into trusted prospective students.

The Challenge

Problem

Entering a fiercely competitive study-abroad consultancy market required solving crucial brand awareness and conversion obstacles to gain student trust without spiraling ad costs.

Problem 1

Dormant Social Footprint

Overcoming an inactive Facebook presence with minimal engagement and zero structured inbound student enquiries.

Problem 2

High Acquisition Friction

Study-abroad decisions involve high consideration; generic lead forms produced low-intent leads with excessive CPL.

Problem 3

Inconsistent Visual Trust

Lack of cohesive educational content and credible counselor representation to establish authority against legacy consultancies.

Challenge Visual Context

Strategic Execution System

The Execution

Solution

We engineered a full-funnel digital growth engine that paired engaging, informative educational content with automated Meta conversion funnels.

Solution 1

Full-Funnel Campaign Architecture

Segmented audience targeting combining top-of-funnel educational reels with high-intent instant forms and messenger automation.

Solution 2

Engaging Motion & AI Creatives

Produced high-impact reels, counselor explainers, and AI-assisted country spotlights that drove 1.9M+ authentic video views.

Solution 3

Optimized Cost Per Lead ($0.57)

Continuous A/B testing on ad copy, university destination angles, and lead forms to achieve an industry-leading $0.57 CPL.

Visual Identity

Style Guide& Component

Authoritative, approachable, and future-forward communication tokens.

01 // Color Tokens

Harmonious Color Architecture

Academic Navy

#003366

Foundational authority & institutional trust

Opportunity Gold

#FFB800

Optimism, achievement & career growth

Emerald Signal

#00A86B

Visa approval, clarity & successful enrollment

Pure Canvas

#FFFFFF

Clean readability & modern editorial space

02 // Typography System

Typographic Hierarchy

Outfit SansPrimary Headings & Performance Typography

Bold headline impact & readable mobile social cards

Playfair DisplayEditorial Accents & Case Highlights

Prestigious accents for university and visa milestones

Design Tokens in Production

✦ Component & Collateral Suite

Creative Architecture

Execution& Architecture

Translating strategic ambition into structured, repeatable creative output.

System Architecture & Delivery

Workflow Scenario

Our workflow began with in-depth student demographic mapping across key destination countries (UK, USA, Canada, Australia). We scripted educational video narratives addressing common visa hurdles, designed eye-catching carousels, and deployed automated Meta retargeting. Real-time CPL monitoring allowed us to scale winning creative angles seamlessly.

01Audience Persona & Country Destination Research

02Video Scripting, Counselor Shoots & Motion Creatives

03Meta Ads Funnel Setup with Instant Lead Forms

04A/B Testing Creative Hooks & Lead Qualification Filters

05Daily Performance Optimization & CPL Scaling

Measurable Impact

TheResult

Spirit Overseas Education transformed into a recognized market contender, capturing 1,103+ high-intent student leads at $0.57 CPL while establishing an organic community of prospective scholars.

44 → 4,992

Facebook Followers

608.5K+

Total Reach

1.9M+

Video Views

6.4K+

Content Interactions

1,103+

Qualified Leads

$0.57

Cost Per Lead (CPL)