Case Study

MojaaEye-catching in-store retail branding, fridge graphics, and marketing materials for ice cream brand.

Year2025

CategoryRetail Point-of-Sale & In-Store Graphics

IndustryRetail & Ice Cream

ClientMojaa

ProjectDescription

Mojaa is a Bangladesh-based ice cream brand offering fun and refreshing lollipop-style ice creams through retail outlets across the country.

The Challenge

Problem

In crowded neighborhood convenience stores and supermarkets, freezer chest graphics are the decisive battleground for impulse ice cream purchases.

Problem 1

Freezer Standout at Retail

Competing directly with giant multinationals in crowded grocery freezers required high-visibility color coding.

Problem 2

Kid & Teen Appeal

Communicating fun, playful lollipop treats without looking low-cost or childish.

Problem 3

Print Durability & Condensation

Point-of-sale stickers and freezer decals had to withstand extreme condensation and low temperatures.

Challenge Visual Context

Strategic Execution System

The Execution

Solution

We developed ultra-bright, dynamic freezer wrap graphics, pop-out flavor menus, and durable point-of-sale assets.

Solution 1

High-Visibility Freezer Wraps

Engineered bold graphic wraps that transformed generic retail freezers into high-impact brand billboards.

Solution 2

Playful Character & Flavor Story

Developed vibrant graphic accents celebrating lollipop ice cream shapes and bold fruit flavor profiles.

Solution 3

Condensation-Proof Production Files

Prepared precision print production specs for vinyl and UV-resistant outdoor point-of-sale installations.

Visual Identity

Style Guide& Component

High-contrast, saturated tones engineered for instant eye attraction across grocery aisles.

01 // Color Tokens

Harmonious Color Architecture

Neon Coral

#FF4D6D

Immediate impulse attraction & strawberry sweetness

Cyan Pop

#00F5D4

Cooling ice refresh & playful modern novelty

Solar Yellow

#FEE440

Joy, sunny days & youthful vibrancy

Deep Ink

#1A1A24

Grounding contrast for flavor titles and pricing

02 // Typography System

Typographic Hierarchy

Outfit HeavyFlavor Badges & Freezer Graphics

Unmissable distance visibility

Inter BoldRetail Price Points

Quick reading in seconds

Design Tokens in Production

✦ Component & Collateral Suite

Creative Architecture

Execution& Architecture

Translating strategic ambition into structured, repeatable creative output.

System Architecture & Delivery

Workflow Scenario

We mocked up grocery store freezer layouts to evaluate viewing angles from eye level and grocery cart height. Adjusting scale and contrast ensured maximum impact from 10 feet away before finalizing nationwide print production.

01Retail Storefront & Freezer Dieline Audits

02Character Exploration & Color Contrast Stress-Testing

03Pre-Press File Engineering for Weatherproof Substrates

04Nationwide Point-of-Sale Deployment & Store Audits

Measurable Impact

TheResult

Mojaa established strong in-store recall across grocery chains, turning retail chillers into vibrant brand ambassadors and accelerating daily impulse sales.

Validated Outcome