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Case Study

Ektu Eta ShetaComplete brand identity system, packaging, menu, and collateral design for authentic homemade food brand.

Year2025

CategoryBrand Identity & Packaging System

IndustryArtisan Culinary & Catering

ClientEktu Eta Sheta

ProjectDescription

Ektu Eta Sheta is a Bangladesh-based homemade food and catering brand offering freshly prepared meals, office lunch packages, and event catering with a focus on quality, convenience, and authentic homemade taste.

The Challenge

Problem

Transitioning from a boutique home kitchen into an enterprise catering and lunch-box service required solving authenticity vs. professional scalability challenges.

Problem 1

Perception Dilemma

Balancing the comforting intimacy of 'homemade cooking' with the hygiene and consistency expectations of corporate office catering.

Problem 2

Packaging Substrates & Dielines

Food packaging required grease-resistant, temperature-durable designs that retained structural elegance in transit.

Problem 3

Complex Menu Taxonomy

Organizing daily office lunch subscriptions, weekend specials, and party catering into an intuitive tri-fold menu.

Challenge Visual Context

Strategic Execution System

The Execution

Solution

We crafted a warm, appetizing brand architecture combining nostalgic culinary elements with sleek packaging engineering.

Solution 1

Warm Artisan Visual Identity

Designed bespoke primary and secondary logotypes evoking traditional Bengali hospitality with modern restraint.

Solution 2

Custom Eco Packaging Suite

Engineered branded kraft boxes, seal stickers, and meal sleeves ensuring warm, leak-proof unboxing delight.

Solution 3

Tri-Fold Menu & Loyalty Program

Structured easy-to-order meal combos with branded discount and repeat-customer loyalty cards.

Visual Identity

Style Guide& Component

Earthy, comforting tones that evoke authentic heritage and wholesome ingredients.

01 // Color Tokens

Harmonious Color Architecture

Terracotta Spice

#C84B31

Warm appetite stimulus, chili & clay pot heritage

Turmeric Gold

#DDA15E

Fragrant spices, rich curries & homemade warmth

Deep Herb

#283618

Fresh organic aromatics & wholesome ingredients

Parchment Cream

#FEFAE0

Kraft paper texture & clean packaging contrast

02 // Typography System

Typographic Hierarchy

Playfair DisplayBrand Wordmark & Editorial Headers

Artisan elegance & culinary distinction

Outfit SansMenu Items, Calories & Subscriptions

Clean legibility across meal boxes

Design Tokens in Production

✦ Component & Collateral Suite

Creative Architecture

Execution& Architecture

Translating strategic ambition into structured, repeatable creative output.

System Architecture & Delivery

Workflow Scenario

We explored tactile paper stocks, tested grease-resistant coatings, and mocked up full packaging sets. We surveyed corporate office workers to optimize menu hierarchies, resulting in a streamlined ordering experience that quadrupled corporate lunchtime orders.

01Brand Storytelling & Moodboard Synthesis

02Logo Suite & Food Packaging Engineering

03Tri-Fold Menu & Subscription Collateral Design

04Loyalty Card & Unboxing Experience Optimization

Measurable Impact

TheResult

Ektu Eta Sheta established an enviable reputation in Dhaka, successfully onboarding dozens of corporate meal contracts with an unmistakable artisan unboxing experience.

Validated Outcome