ProjectDescription
Thanda Garam is a popular Bangladeshi juice and beverage brand offering fresh fruit juices, seasonal drinks, and refreshments through multiple retail outlets and event activations across Dhaka.
Problem
Scaling across multiple retail outlets required an unmistakable visual footprint that cut through Dhaka's bustling beverage scene while driving immediate seasonal campaign adoption.
Outlet Visual Consistency
Rapid outlet additions created fragmented signage and inconsistent consumer recognition at point-of-sale.
Fast-Paced Seasonal Turnaround
Beverage demand fluctuates dramatically with seasons (summer heat, Ramadan iftar, winter warmers); promotions needed rapid turnaround.
Physical to Digital Continuity
Social media ads were disconnected from the physical storefront experience, dampening campaign recall.
Solution
We instituted an agile, unified creative pipeline providing instant branded assets across print, storefronts, and digital feeds.
Modular Retail Design Kit
Standardized X-banners, festoons, and menu boards ensuring seamless visual harmony across every branch.
High-Frequency Seasonal Campaigns
Crafted 25+ themed marketing campaigns capturing timely consumer cravings during Ramadan and summer heatwaves.
300+ Unified Social Creatives
Synced digital promotion creatives with point-of-purchase discounts to drive customer redemption.
Style Guide& Component
Fresh, energetic, and thirst-quenching palettes designed for maximum retail vibrancy.
Harmonious Color Architecture
Fresh citrus energy & refreshing flavor
Chilled beverages & crisp summer hydration
Rich seasonal extracts & winter warmth
Legible menu pricing & crisp layout structure
Typographic Hierarchy
High-contrast pricing & seasonal offers
Clean legibility across store boards
Execution& Architecture
Translating strategic ambition into structured, repeatable creative output.
Workflow Scenario
Our workflow combined seasonal forecasting with agile graphic production. Every new drink formulation was photographed, color-graded, and deployed simultaneously across Facebook, Instagram, delivery app banners, and storefront X-banners within 48 hours.
TheResult
Thanda Garam expanded to key commercial hubs with uniform brand strength, generating over 300 campaign assets and powering sellout seasonal activations.
Services Provided
- Social Media Creative Design
- Promotional Campaign Design
- Event Marketing Materials
- Flyer & Menu Design
- X-Banner & Festoon Design
- Retail Branding
- Product Promotion Campaigns
- Brand Communication Assets
Assets & Deliverables
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